Channel 4 Education launched The Insiders yesterday, a new online-only show, in partnership with MySpace. If you’re in the business of webTV you definitely need to check it out and keep an eye on the development of the characters, the content and the feedback. The project is incredibly well put-together and thought out in my opinion (having had a sneak preview from Matt Locke and co. at b.Tween a couple of weeks ago).
The idea is to give careers advice a revamp for the 21st Century, allowing young folk to watch down-to-earth, interesting, funny content about what it’s really like to work in certain professions. And of course, as it’s online there’s blogs and games, friends to be made, questions to ask, comments and clips to post, etc. All that social media offers. As well as MySpace you can find it at: www.insiderjob.co.uk/insiders The programme idea was developed with Twenty Twenty Television and agency Holler. Smart cookies indeed. I’m looking forward to finding out what my 17 year old sister makes of it all. She is most discerning in her media consumption of course.. ahem. But yes, the proof of this project’s success will really be seen in the responses they get from their target audience. I reckon it’ll be a refreshing change from the psychometric testing and strangely archaic careers advice sessions that left most of us uninspired, confused and slightly baffled! Check out more info on Guardian.co.uk too.