I recently met Martin Zimper, head of CAST, Europe’s first Bachelor’s programme for mobile and digital content at the Zurich University of the Arts. He’s written an essay on writing for ‘webisodes’ and the small screen, which looks at new models of non-linear media distribution and how non-established producers are gaining ground as broadcasters and film companies search webtv platforms for new talent.

He makes a great point in his essay when he writes, “It is no longer enough to tell a great story in linear fashion…What is important…is the discussion and conversation about the story itself on internet platforms, in chat rooms, on blogs and in social networks.” You can read the full article here. And you can see him in action here, (in German).