I’ll let you know if I hear about any events. Are you based in the UK or elsewhere?

To put across my personal opinion, I think the main thing we should be thinking about in terms of making money from any online business is (perhaps) to take a step back and think first about a strong and diverse business model that has multiple revenue streams – and it built on quality, a clear proposition and strong foundations. For example a lot of clients say they want to build a site like TED – but TED is a success because a) it’s specialist b) it has original, well-produced content and c) the online success has developed from a ‘real-life’ event so there was something to build on.

Also might be of interest in terms of B2B: Some publishers we work with have been experimenting quite successfully with creating branded or sponsored content, which is an obvious and straightforward enough way of making money. Instead of selling a big software company a full-colour ad as they would have done 10 years ago, their proposition is to create a series of videos on industry topics and position their own thought leaders alongside others to create a growing archive of video based expertise and so on.

In terms of B2C I think there are lots of opportunities but again it comes down to what game you are in and what resources you have in the first place. Video pre-roll ads, affiliate schemes, links to e-commerce and so on.

I may be stating the obvious here – but anyway food for thought.

Keep in touch

Sarah

Thanks