I went to tuttle this week and met some new people, one of which was the lovely Penny Jackson who has just produced these fantastic videos for T.M.Lewin. I thought I’d share it here because it’s such a fantastic, effective and simple idea. Instead of going for a boring old glossy promo that doesn’t engage users so much as talk AT them, the London based shirt-makers have adopted social media, setting up  a community section on their site and providing these great video tips on ironing shirts and matching colours and patterns. Now I don’t wear shirts and rarely use an iron, but what I love about this concept is that it gives their audience some useful info in a very accessible way. So many companies and brands try so hard to be clever with their video content and forget to keep it simple and engaging, but this really ticks a lot of boxes for me. It almost makes me want to iron a shirt!

Oh – and the T.M.Lewin videos are on YouTube too.