Kinura – Live Streaming, Webcasting, HD Video Production http://www.kinura.com Live Streaming, Webcasting, HD Video Production, Virtual Events Wed, 05 Jul 2017 09:44:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 64066011 Sarah Platt, owner of Kinura, joins the Movidiam Podcast http://www.kinura.com/sarah-platt-owner-kinura-joins-movidiam-podcast/ Fri, 26 May 2017 10:55:14 +0000 http://www.kinura.com/?p=25058 Sarah Platt, owner of Kinura joins the Movidiam Podcast sharing insight on her journey into the industry, the adoption and benefits of live streaming and the evolution of her business.

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Sarah Platt, owner of Kinura joins the Movidiam Podcast sharing insight on her journey into the industry, the adoption and benefits of live streaming and the evolution of her business.

Listen to the podcast here.

Movidiam is an awesome and very powerful new network for creative professionals. It enables brands, agencies, freelancers and teams to connect and collaborate. It centralises many aspects of the filmmaking process, allowing users to manage projects with useful tools and features that allow you to budget, run payments, and track your project. Check it out and follow Movidiam for updates.

 

 

 

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How to get the most of streaming via Facebooklive http://www.kinura.com/get-streaming-via-facebooklive/ Tue, 14 Mar 2017 15:42:19 +0000 http://www.kinura.com/?p=24872 In this blog post we bring together examples and expert views on live streaming to provide insight on how to get the most from streaming your event on Facebooklive. Many of our clients now choose Facebooklive as their live streaming platform. No wonder, when Facebook users collectively make up what could be called the biggest […]

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In this blog post we bring together examples and expert views on live streaming to provide insight on how to get the most from streaming your event on Facebooklive.

Many of our clients now choose Facebooklive as their live streaming platform. No wonder, when Facebook users collectively make up what could be called the biggest audience in the world. Facebook have essentially made ‘going live’ mainstream and proven how powerful live video can be. According to research gathered by Hootsuite in this article Facebook Live Video: The Complete Guide to Live-Streaming for Business.

  • One in five Facebook users watches Facebook Live.
  • People comment 10 times more on Facebook Live videos than on regular videos.
  • The average time people spend watching Live videos is more than three times longer than video that isn’t live.

Stats like these coupled with how easy Facebooklive makes it to promote, share and comment on a broadcast makes using it to promote your event a bit of a no-brainer, although there are always considerations in terms of audience profile and production values etc. But generally speaking, the huge potential reach of live streamed events is being proven again and again by all kinds of organizations, not just the biggest brands and broadcasters.

Kinura recently produced a multi-camera livestream for the Royal Horticultural Society, which in its physical form allowed for an audience of around 400 people in London. The live stream of the John Macleod Annual Lecture received over 7,000 views, demonstrating how broadcasting an event online can increase the audience by X % and provide fantastic levels of engagement which can be tracked and reported. You can read more about how the RHS are using Facebooklive in our RHS Livestreaming Case Study.

Fashion brand Napapijri experimented with Facebooklive with great results for its Fall/Winter 2016 campaign #thereisalwaysajourney, reaching over 4 million people globally via social media. High production values were absolutely necessary for this livestreamed campaign which brought together four pianists and a VJ artist to create a unique concert in a nature-inspired, 360° art experience.  First Day of Spring, the agency who created the campaign told us, “Our Amsterdam team watched it home and we all had the feeling we were in London for an hour”. Such is the power of the live broadcast! Read more about Napapijri’s Facebooklive campaign.

So.. if you’re going live, there’s a lot to get your head around in terms of production spec’ and ways of promoting your event. Here’s a few tips on scoping out a venue to integrate AV and livestream production for an event such as a conference, panel discussion or presentation:

  • Audio – does the venue have a built in sound system and/or sound technicians on site? Crisp, professionally produced audio can make a world of difference and is often an afterthought so don’t forget to think about this upfront!
  • Connectivity – a solid internet line that is ideally not shared with anyone else will make for a reliable stream. Get some info from your chosen venue on what’s available and make sure the line is tested well in advance.
  • Graphics – think about adding graphics to your stream to let the audience know you’re about to go live, to include hashtags or speaker names on the video itself.

There’s a lot to think about so make sure you leave plenty of time for production prep, rehearsals and testing!

Promotion-wise, you may have a huge team of social media  experts who are much better placed than us to advise (!) but if not, a good place to start is by taking a look at a new development that allows all ‘Pages’ on Facebook to schedule videos from the Live API via Publishing Tools. “Scheduling live video makes it easier to build anticipation and buzz with your audience before your broadcast begins, so you can start strong with an audience already assembled” say facebook. There’s a great blog post on Techcrunch about this and links through to the Live Blog with detailed steps to follow to set up scheduled live video posts.

A few more things to think about re Facebooklive video:

  • Facebooklive can be viewed even if you’re not logged into Facebook itself.
  • Facebook videos aren’t indexed by search engines, so finding posts is non existent on Google and actually quite hard inside Facebook itself
  • There may be a restriction on the length of time you can stream for.
  • Facebooklive doesn’t allow for any kind of secure access so it’s not an option for any sensitive business communications or content that needs to be restricted by IP address.
  • Some organisations still don’t want people on Facebook despite the burgeoning success of Facebook Workplace (check out our post on the potential of Facebooklive for Internal Comms), so it’s not a wonder-platform to cure all your communications woes. That said, YouTube is still also one of the most blocked sites in the world.
  • Both YouTubeLive and Facebook have copyright restrictions, which is worth flagging up re any music being used within events, and YouTube demand certain rights to your content for the privilege of using their platform. In general terms none of these are deal-breaking factors, but knowing the platforms ins and outs is what you need the experts for!

Let us know if you have any questions and don’t forget to like Kinura on Facebook – and follow the FacebookLiveBlog for updates.

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What’s Possible with Live Video via Facebook Workplace for Internal Comms? http://www.kinura.com/whats-possible-live-video-via-facebook-workplace-internal-comms/ Thu, 10 Nov 2016 09:21:25 +0000 http://www.kinura.com/?p=24813 The post What’s Possible with Live Video via Facebook Workplace for Internal Comms? appeared first on Kinura - Live Streaming, Webcasting, HD Video Production.

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We’ve been looking at the potential of Workplace by Facebook in terms of live video and internal comms / employee engagement. Since Facebooklive launched early 2016, it’s become a key PR tool; taking audiences behind the scenes with brands, giving them direct access to live breaking news and connecting fans to exclusive celebrity livestreams.

For internal comms, Facebooklive lends itself to CEO updates, All Staff Meetings, TownHalls, Sales Meetings etc. Live video is particularly exciting for internal comms because of how easy it is to quickly get a message out to a distributed workforce. And where many webcast platforms have failed to offer a user-friendly social experience, streaming via Facebook is a winner because the interface is so familiar and accessible.

There may be times where you still need to set up a bespoke video player behind a secure web page (which is what Kinura currently does for internal comms projects with clients like Lloyds Bank, ARM, Channel 4 and Invesco Perpetual) but if Workplace is implemented in your organisation, there are a lot of possibilities.

So let’s look at a few things to think about in terms of live streaming via Workplace by Facebook:

Broadcast production – Beyond a simple feed live from a smartphone or webcam, it’s possible to scale up to professional production including VT, graphics, slides, web-based demos and graphic overlays. This kind of production means you can deliver a polished presentation that should really make an impact with employees and improve their experience of company wide communications .

Studio broadcasts – All of the above can be produced in a TV studio, giving controlled production values and more possibilities for reinforcing company values by using a branded set or backdrop to give the ‘show’ an identity.

On location streaming – Broadcasting over a bonded 4G network now provides a reliable and affordable way of streaming from any location, even if there’s no bandwidth available. This can add a fun element to keep your audience glued to the screen, or just mean you can get out and stream your event from the factory floor or a far flung office instead of always being at your HQ.

Multi-way Video – Bringing in remote speakers on VC / Skype requires a bit more investment of time and planning, but can make an event more collaborative and allow speakers from remote offices to present as part of the live stream. This is achieved by setting up the multi-way feed and then integrating it into the main video mix. As long as it’s planned and tested, this works really well.

Language translation – Workplace’s auto translate feature lets employee feedback be shared more widely without language barriers, and adding a live translation element to a broadcast via audio overlay or captions can also widen out the online meeting to more employees.

In summary, think of your employee updates in terms of the full possibilities of live broadcasting. 1000s of organisations are already using Workplace. It’s mobile-ready, and most people are already trained to use it by default. Find out more about how Workplace is being used and by whom in this great blog by AllThingsIC.

Kinura stream Simply Communicate‘s #smilelondon conferences via FacebookLive (and on YouTube). Follow SimplyCommunicate on facebook.

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Napapijri on facebooklive #thereisalwaysajourney http://www.kinura.com/napapijri-facebooklive-thereisalwaysajourney/ Wed, 12 Oct 2016 09:01:37 +0000 http://www.kinura.com/?p=24798 We're streaming Napapijri's event live on facebook on 13th October. Live from Village Underground, London, enjoy this unique concert at: facebook.com/napapijri #thereisalwaysajourney

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THERE IS ALWAYS A JOURNEY – A concert by NAPAPIJRI
13th October 2016 from 21:00 -23:00

LIVE ON FACEBOOK
We will be streaming Napapijri’s event live on facebook, from Village Underground, London. Online viewers can kick back, relax and enjoy this unique concert from the comfort of their own home: facebook.com/napapijri

Napapijri brings nature to the city in a wondrous evening of sound and vision. A multidimensional performance of the mesmerizing Canto Ostinato, enveloped in a nature-inspired, 360° art experience. Experience a unique lying down concert as part of an unexpected multisensory adventure.

Canto Ostinato, a rule breaking musical composition, will be performed by 4 renowned concert pianists and a famous VJ artist. Guests will be lying down in the comfort of this scenery, floating away from their everyday city lives, transported into various spheres of nature as the music rises and swells around them.

#thereisalwaysajourney

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Artangel: De Profundis Live http://www.kinura.com/artangel-de-profundis-live/ Fri, 02 Sep 2016 11:03:24 +0000 http://www.kinura.com/?p=24785 The post Artangel: De Profundis Live appeared first on Kinura - Live Streaming, Webcasting, HD Video Production.

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We’re working with our friends at Artangel again this September to stream live from Reading Prison.

As part of Artangel’s latest project The Inside: Artists and Writers in Reading Prison, writer and performer Neil Bartlett will read Oscar Wilde’s 50,000-word letter to his lover and betrayer Lord Alfred Douglas in its entirety from 12:00 BST Sunday 4 September 2016.

Tickets to attend the event in the prison’s chapel sold out within days, but Artangel are offering the opportunity to watch a live broadcast from a camera placed in the front row.

Watch live here: artangel.org.uk/project/inside/?sb=de-profundis-live#de-profundis-live
Watch via YouTubeLive, live streaming from Artangel’s channel https://www.youtube.com/watch?v=To6Nf_dQn9k
Join the event on Facebook: facebook.com/events/628769197300178/
Or join in the conversation on Facebook, Twitter or Instagram via the hashtag #deprofundis

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8 tips for integrating social into your livestreamed events http://www.kinura.com/8-tips-integrating-social-livestreamed-events/ Thu, 21 Apr 2016 07:36:41 +0000 http://www.kinura.com/?p=5906 The post 8 tips for integrating social into your livestreamed events appeared first on Kinura - Live Streaming, Webcasting, HD Video Production.

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Engagement. It’s what sets great live events apart from merely good ones. You can have the most interesting content in the world to share, but if your audience can’t get involved and provide input and feedback, you may as well have just made a video. With over 1.5 billion people around the world using social media platforms, they’re the natural choice for getting audiences at home or at work to engage with your livestreamed event. But as many event organisers have discovered, strong social engagement requires a little bit of encouragement, and a lot of planning. Here are our top tips for social integration that really gets results:
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Get the conversation started well in advance of the event This is something we see companies fail to do time after time. Starting, and more importantly nurturing, a social conversation in the run up to the event doesn’t just help increase engagement, it can also provide a significant boost to attendance. For the best results, get things moving in earnest at least six weeks before the event.

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Make content relevant with a strong social Q&A section. Don’t just take 10 minutes at the end to answer a couple of questions – dedicate a good chunk of time to it. For many audience members, the Q&A is the most valuable part of the event. It’s also a good idea to have a couple of pre-prepared questions ready to get things started – nobody likes being the first one to talk!

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Don’t just use social to promote the event, shape the event with social input. It’s important that your event and the social conversations related to it don’t feel like separate entities. Cross-promote them and use the content and conversation of one to shape the other. Your live event is a broadcast, but it’s extremely important to listen and react to your audience too.

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Get the speakers involved. If your speakers are respected thought leaders in their field, they’re probably going to be pretty well connected on social – with lots of followers that could be potential viewers of your event. Getting them involved in your social conversation also helps bring their ideas to life in a personalised and relatable way, adding value for your audience.

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Let your audience talk where they’re most comfortable (and most productive). Let your audience talk where they’re most comfortable (and most productive) Live chat is commonplace for livestreamed events, but, in our experience, conversation there can break down fast – with it frequently turning into a tech support channel. Conversations stay more focused through attendees’ social channels of choice, and using their own established identity helps keep the input productive.

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Dedicate a team to managing the conversation. All too often organisations take a “fire and forget” approach to social integration. For a conversation to bloom, it needs to be nurtured and guided – and that requires a dedicated team and a clearly defined strategy from the start.

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Let attendees see their contributions. When people can see their social contributions in real time they’re far more motivated to get involved and give their two cents. On-screen feeds or scrolling ticker tape at the bottom of the livestream provide the perfect way to visualise the social conversation.

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Sweeten the pot with an incentive to participate Everyone loves a good competition, and a live event is the perfect opportunity to host one. Incentivise social engagement with giveaways or any other proposition that’s of high value to your audience and watch the comments roll in. But beware: the key here is making sure that you incentivise productive contributions. Simply asking for retweets isn’t going to add a great deal to your conversation – it’s just going to make you look desperate! By putting these tips into action, you’ll be well on your way to hosting an engaging event that your audience loves getting involved with.

Need advice on integrating social tools in your next live stream? Get in touch, advice is free.

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Election time! #BuzzfeedBrews with Prime Minster David Cameron http://www.kinura.com/buzzfeedbrews/ Fri, 17 Apr 2015 14:59:34 +0000 http://www.kinura.com/?p=5885 With election fever kicking off, Buzzfeed stream an exclusive live interview with UK Prime Minister David Cameron.

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With election fever kicking off, Buzzfeed held their first International #BuzzfeedBrews event on the 16th of March 2015. The live interview hosted by Buzzfeed Deputy U.K Editor Jim Waterson, introduced Prime Minister David Cameron to the live audience from Westminster in London.

Kinura installed a HD multi-camera set up for the live stream, with 3 camera operators and 1 wide shot, allowing for the audience to get a real feel for the atmosphere and witness the reactions of Mr Cameron. The stream was delivered via Buzzfeed’s LiveStream channel, with the player also embedded on their facebook feed.

The event was  streamed to audiences across the world who were treated to interesting facts about the Prime Minister, such as his favourite Game Of Thrones character (Ned Stark!) while also discussing the more serious topics of the general election and the possibility of a multi-party debate.

On the night, the live stream generated around 10,000 unique views from an international audience. An on-demand version of the event was immediately available to watch – and on day of publishing this blog post, the video now has more than 14,000 views, with comments from people all around the world.

This #BuzzfeedBrews event was of course heavily social, with tons of live updates and posts on Twitter and Facebook.

Follow #BuzzfeedBrews  for more buzzfeed live streams.

View the full interview with the Prime Minister here

Twitter @BuzzFeed

Facebook – BuzzFeed Brews

BuzzFeed Websitewww.Buzzfeed.com

 

Photo credit – Thomas Alexander Photography for BuzzFeed

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Connecting the Connected: #OgilvyLabDay http://www.kinura.com/connecting-connected-ogilvylabday/ Wed, 20 Aug 2014 14:51:25 +0000 http://www.kinura.com/?p=5564     On 11th September, 2014, our friends at Ogilvy Labs are gathering a fine line up of experts to enlighten us on the impact of the rapid proliferation of connected objects and devices: what some call the ‘Internet Of Things‘. Across 4 key sectors (work, play, disruption and spaces), the event will explore how brands […]

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labday     On 11th September, 2014, our friends at Ogilvy Labs are gathering a fine line up of experts to enlighten us on the impact of the rapid proliferation of connected objects and devices: what some call the ‘Internet Of Things‘. Across 4 key sectors (work, play, disruption and spaces), the event will explore how brands and organisations can start to adapt to embedded, connected digital technology. Kinura will be live streaming the whole event on labdaylive.co.uk, so tune in to have your mind expanded and follow #ogilvylabday on twitter to join the conversation.

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Mind the Technology Gap http://www.kinura.com/mind-technology-gap/ Wed, 18 Jun 2014 10:32:32 +0000 http://www.kinura.com/?p=5539 We're livestreaming EtherLive's #ldntechweek session on event technology and trends

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Our friends at EtherLive are running a seminar for event organisers, as part of London Technology Week. ‘Mind the Technology Gap‘ is an expert-led discussion on what to consider for using digital tech at events. From how much Wifi you need, setting up connectivity for live streaming, and new trends in event technology, there’ll be lots of useful information and food for thought!

We’re live streaming the event from about 8:30 AM BST, from http://www.etherlive.co.uk/mind-gap-livestream/

Follow @etherlive & @kinura for updates.

This event is part of #ldntechweek

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Livestreaming the ConnectedTV World Summit 2014 http://www.kinura.com/livestreaming-connectedtv-world-summit-2014/ Tue, 03 Jun 2014 09:28:58 +0000 http://www.kinura.com/?p=5522 We're live streaming the fifth Connected TV World Summit Live from London, June 11th and 12th 2014

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Kinura are partnering with the Connected TV World Summit for the fifth year in a row, and will be live streaming all the sessions on June 11th and 12th, at www.connectedtvsummit.com . Follow @Videonetnews for updates.

Themes for this year’s conference include:

  • Controlling and monetising the Second Screen
  • The virtual set-top box
  • Preparing for Multiscreen Equality
  • The Cloudification of TV

The summit provides thought leadership on the business and technology strategies that will safeguard and grow television services in the hyper-competitive connected era.

Now in its fifth year, this event is long-established as a venue for thought-leadership in the connected TV space – and is a great place to network. There will be around 700 attendees from Pay-TV operators, Content Owners, Studios, Broadcasters and technology providers.

 

 

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