chat roulette from Casey Neistat on Vimeo.

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The discussion covers all kinds of things – creative approaches to content, audiences as creators, communities and community ‘tv’, extending the online video experience into the ‘real world’, authentic experiences. We went a bit off on a tangent from the official seminar synopsis, but hey, we’re creative so we’re allowed. Have a watch or listen to this anyway. Let me know what you think.

You can get to the rest of the videos from this conference, and others on StreamingMedia.com

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Join the webcast and connect via YouTube, Facebook, Flickr and Twitter here.

One Young World, nicknamed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on plenary sessions at which delegates are guided by a group of international luminaries including Kofi Annan, Archbishop Desmond Tutu and Bob Geldof. The inaugural London summit on Feb. 8-10, 2010, will be open to the entire globe and people of all ages through online streaming and real-time updates.

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Dan Pink writes about ‘the science of motivation’ and is touring the UK for a few days to speak about his new book, DRIVE: The Surprising Truth About What Motivates Us. He’s appeared on TED so you can watch him there-or I’ve embedded the video below for your convenience.

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I went to tuttle this week and met some new people, one of which was the lovely Penny Jackson who has just produced these fantastic videos for T.M.Lewin. I thought I’d share it here because it’s such a fantastic, effective and simple idea. Instead of going for a boring old glossy promo that doesn’t engage users so much as talk AT them, the London based shirt-makers have adopted social media, setting up  a community section on their site and providing these great video tips on ironing shirts and matching colours and patterns. Now I don’t wear shirts and rarely use an iron, but what I love about this concept is that it gives their audience some useful info in a very accessible way. So many companies and brands try so hard to be clever with their video content and forget to keep it simple and engaging, but this really ticks a lot of boxes for me. It almost makes me want to iron a shirt!

Oh – and the T.M.Lewin videos are on YouTube too.

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He’ll answer any calls that come through and stay there for as long as he can. Fun eh?

http://phoneboxexperiment.com

Kinura are providing the streaming, Viral Factory developed the campaign in their usual unique style – and Franki&Jonny built the site.

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Ian Maude, Enders Analysis

*Main TV set use is growing due to investment in PVR, HD and home cinema. Second set use is declining as kids switch to laptops.
*VOD is still a small proportion of the TV audience, gradual rather than explosive growth
*VOD use estimated to rise to 30% by 2013 as a result of Sky VOD, Canvas and similar
* Average video streamer spends 20 minutes/day

Bruce Daisley, YouTube (see slides here)

*Showed this clip to demonstrate there were thousands of video uploads to YouTube on SnowDay 2009 and they were far more happy than all the miserable stories of woe in British media (and (excuse the pun) the clip froze a couple of times whilst playing).
*FMCG goods are biggest category in terms of online video display ads
*Video ads break down into: homepage formats, pre-roll video, promoted video
*Showed Evian baby ad. Apparently this was never shown on TV. (I think this ad’s a bit weird but maybe that’s just me)!
*Brand manager for Evian said they expected about 2 million hits and got 58 million+
*It’s a departure from classic ads. People chose to watch it- and clicked for more
*Samsung have exploited trend of geeky ‘unboxing’ demo videos (yawn) and made this rather funny spoof video
*Samsung also made another funny video involving LED sheep (see our friends at The Viral Factory for more of this type of caper)
*The point about successful videos is that they have the ‘how did they do that?’ factor

Trevor Diamond, Arsenal Broadband

*People got bored watching stings so they took them off the front of vids and improved retention
*They are interested in trying out one-off pay-to-view but it’s difficult because there isn’t a ubiquitous and simple payment method – but they will experiment and see what works
*Huge demand in China but no way of users paying
*Looking at Multilingual CMS
*Apart from matches, viewers are most interested in background stories on players
*Adapative bit rate is important to reach the widest audience

Am I any the wiser about making money from online video? Well apart from the old models of being creative enough to come up with a very good idea for a funny video, getting subscriptions from eager sports fans, or selling ad space, er.. no. But it was fun.

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It’s called In a video-led world we all need to be creators and I thought this lovely image from WhiteAfrican on Flickr summed it up nicely. (pic licensed under Creative Commons).

Also – the sessions are all archived now and being streamed in Flash for your viewing pleasure. Watch or listen here.

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We’re webcasting the Future TV Advertising Forum on 11th December 2009.

“This one day conference, on 11th December in Portland Place, London will bring together broadcast and advertising to analyse and debate the evolution of TV advertising.”

EMI, Unilever, Channel4, itv and Discovery will be in residence (to name just a few). So if you have a vested interested in exploring PayTV, product placement, branded content, interactive ads, etc., then get yourself a ticket, put the webcast in your diary – oh and you can keep informed via the event producers, PointZero, on twitter at http://twitter.com/pointzeromedia

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