We’re partnering with our friends at Ogilvy again to stream their ‘Heads versus Hearts’ Lab Day on Friday 14th Feb 2014.

With a jam-packed day devoted to psychology, neuroscience and behavioural economics, there’s plenty on offer to fire your synapses.  Amongst presentations such as ‘Boys wear make-up and girls drink pints’ and ‘How to move an elephant’, you’ll find detailed case studies and a whole load of insight on brands’ powers of persuasion.

Watch your favourite sessions online and join in the twitter chat using and

[iframe src=”//www.youtube.com/embed/BlY7Jiu_2J0?feature=player_detailpage” width=”512″ height=”288″]