We’ve been looking at the potential of Workplace by Facebook in terms of live video and internal comms / employee engagement. Since Facebooklive launched early 2016, it’s become a key PR tool; taking audiences behind the scenes with brands, giving them direct access to live breaking news and connecting fans to exclusive celebrity livestreams.
For internal comms, Facebooklive lends itself to CEO updates, All Staff Meetings, TownHalls, Sales Meetings etc. Live video is particularly exciting for internal comms because of how easy it is to quickly get a message out to a distributed workforce. And where many webcast platforms have failed to offer a user-friendly social experience, streaming via Facebook is a winner because the interface is so familiar and accessible.
There may be times where you still need to set up a bespoke video player behind a secure web page (which is what Kinura currently does for internal comms projects with clients like Lloyds Bank, ARM, Channel 4 and Invesco Perpetual) but if Workplace is implemented in your organisation, there are a lot of possibilities.
So let’s look at a few things to think about in terms of live streaming via Workplace by Facebook:
Broadcast production – Beyond a simple feed live from a smartphone or webcam, it’s possible to scale up to professional production including VT, graphics, slides, web-based demos and graphic overlays. This kind of production means you can deliver a polished presentation that should really make an impact with employees and improve their experience of company wide communications .
Studio broadcasts – All of the above can be produced in a TV studio, giving controlled production values and more possibilities for reinforcing company values by using a branded set or backdrop to give the ‘show’ an identity.
On location streaming – Broadcasting over a bonded 4G network now provides a reliable and affordable way of streaming from any location, even if there’s no bandwidth available. This can add a fun element to keep your audience glued to the screen, or just mean you can get out and stream your event from the factory floor or a far flung office instead of always being at your HQ.
Multi-way Video – Bringing in remote speakers on VC / Skype requires a bit more investment of time and planning, but can make an event more collaborative and allow speakers from remote offices to present as part of the live stream. This is achieved by setting up the multi-way feed and then integrating it into the main video mix. As long as it’s planned and tested, this works really well.
Language translation – Workplace’s auto translate feature lets employee feedback be shared more widely without language barriers, and adding a live translation element to a broadcast via audio overlay or captions can also widen out the online meeting to more employees.
In summary, think of your employee updates in terms of the full possibilities of live broadcasting. 1000s of organisations are already using Workplace. It’s mobile-ready, and most people are already trained to use it by default. Find out more about how Workplace is being used and by whom in this great blog by AllThingsIC.